Three Things You Need To Know To Make Your Presence Certain On Social Media
Google has created this thing called Google Profile, which is their way of centralizing your data. It looks like they are potentially building it as a social network, with people being able to add you as at least as contacts, or friends or fans. You really never know what’s going on in Google — they throw a bunch of stuff against the wall to see if it sticks and works.
You aren’t going to get too far too fast without investing in creating custom profiles. Otherwise no one will take you seriously or believe that you are taking your business seriously. What should they look like, what should they link to, what will be your verbal branding, what keywords will you use? How much will you pay for the design?
Today, we have many more choices. Nonetheless, our decision-making process remains the same. How much connection, how much intimacy do we need in order to communicate our message? CNN does not care about intimacy; they care about getting the news broadcasted to many people at once. Amazingly, social media also broadcasts news in much the same way CNN does. But, because the source comes from a “friend”, a “follower”, or a “connection” we are more likely to believe it. In the past we could eyeball the communicator during a face-to-face interaction to determine truth. Today, we must depend upon building relationships that create trust and that create believability.
Your local internet marketing efforts via get fit don’t work in a vacuum; they should be used in coordination with other forms of marketing. Add links to your social media accounts on each of your website pages, add the URL to your business card, use a QR code that takes people directly to your social media profiles. Make that first engagement online, steer visitors to your website’s sales pages, and your odds of gaining a new customer increase exponentially.
Why not take advantage of the traffic some of the social media sites receive? It would be beneficial to your site to get that traffic and get your brand more “aware”.
social media profiles media brings on two-way communication. Where email was one-way communication that was often not instantaneous, Twitter is two-way and instant. Furthermore, with Twitter you can have instant two-way communication with virtually thousands of people at once.
Do this instead: Create a company blog integrated into your website, and use that as the centerpiece of your Social Media campaign. It has lots of advantages. As Patrick Schwerdtfeger points out in his excellent book Webify Your Business, search engines like Google, Bing and Yahoo favor blogs.
Interact. This is supposed to be social media after all! People will usually be interested in talking to you and finding out more about what you have to offer–don’t keep them hanging. If you start to give people the impression that you do not care about them, they will soon not care about you. Do a check at least once a day to see whether anyone has emailed you, asked a question, or is seeking any kind of input from you.