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In a world of smart phones, laptops and Wi-Fi, various activities can be done with just a click of a button – even romance. Technology has indeed made us more connected to the world than ever before. Unfortunately, it also affects the way we love, date, have sex and build our relationships.

As marketers we treat our list as our most prized asset. Your asset is comprised of all these people who consume your content on a regular basis. Most people may have never viewed their list instagram promotion from this perspective.

If you’re an insurance agent, you can post tips on safe driving, setting up your house so it looks like someone’s there when you’re on vacation. Maybe even offering recommendations on pet sitters or related businesses if appropriate.

Then someone mentions Facebook so you create your page. Twitter? Of course, gotta have one of those too. LinkedIn, Google +, instagram promotion, YouTube. The list goes on and on. Someone talks about it, and you run out and grab an account and add it to your list of marketing tools.

Success… It is the reaction after you fail. Aaliyah said it best, “If at first you don’t succeed. Dust yourself off and try again.” An inspirational song with a meaningful message. It is what I call the dreamer anthem. Humans make mistakes or take wrong turns in life. It is how they articulate a new path and trying to distinguish a stop sign from a freeway.

If you have a blog then you are already past step one. But make right now that instagram it is something that you care about. You should have a passion for it so you can keep blogging. So that you’ll care about the community related to your topic.

You want to post when the most people will see it. Not “at the end of the workday” as a client recently asked me. Your posts get pushed down by the more recent posts so it’s quite possible something you post at 6:00 p.m. won’t still be in your prospect’s news feed at 10:00 p.m.

So go ahead and take a #MOMent to share why your mom’s the best. Make sure she sees your entry and just maybe she won’t nag you to eat your vegetables. For now.